Friday, October 29, 2010, Richard E. Clark presented to an audience at the Association for Educational Communication & Technology (AECT) Convention in Anaheim California. At the conference, Clark represented USC’s Center for Cognitive Technology, part of the Rossier School of education.
HPT Treasures has a PDF of his presentation entitled, The Surprising Evidence about the Motivational Processes Influencing Cyber-learning.
The Motivation Process
In the presentation, Clark explains the different elements of The Motivation Process.
Sample: Motivation Is Important
Early in the presentation, Clark references research studies that exemplify why motivation is important:
- 50% of students report that they give only minimum effort
- 84% of students say they could work much harder even
though most students report that their goal is to succeed
- 30% of the variance in learning and 60% of transfer
attributable to motivation (Colquitt, LePine & Noe, 2000)
For more resources from the Center for Cognitive Technology
Clark and others have several evidence-based publications and manuscripts that can be found at the CCT’s website.
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