Mark Graham Brown describes himself as a veteran consultant, but that might be an understatement! Not only does Brown consults, but he has also published multiple books including several about the Malcolm Baldrige National Quality Award.
Being an authority on the Baldrige Award, it is no wonder that Brown challenges organizations to clarify their culture.
According to Brown, few effectively measure and manage their culture. A clear indicator of this is how organizations describe their values in generic terms.
In his four-page article, Brown describes the first step to measuring culture:
The first step in measuring your culture is to make sure that people understand what your values are, which means that they can easily recognize behavior and decisions that are inconsistent or consistent with the values.
Brown provides positive and clear examples of organizational values:
Brown then profiles a positive model company, Purina. Next, he describes useless culture metrics (measuring attendance to culture training, asking employees about values in surveys, and counting communications related to values and culture).
Brown argues that organizations need a culture index:
…you need to construct an index, like your FICO score that allows leaders to look at a single gauge to measure culture and drill into details if the gauge shows yellow or red performance.
He concludes with some comments about making the culture gauge move.
Although this article was originally published through Business Finance, you can view the PDF through HTP Treasures: https://hpttreasures.files.wordpress.com/2019/12/mgb-how-to-measure-a-companys-most-elusive-element-culture.pdf
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